In today’s fast-paced lifestyle, consumers have less time to search for products; instead, they are more likely to fall for them. Nowadays, Short-form video content on social media channels has become a pivotal marketing tool for all brands.
Within just a few seconds of video streaming, the content has the power to inform, educate, and prompt consumers to act upon the products. Even if the consumer is not aware of the product, the content quality influences the consumer to seal a deal; that’s the power of Short-Video marketing.
This has become a booming tool for online marketing, not just to raise brand awareness but to increase ROIs.
But how did we get here? Why is this trend so irresistible? What’s the secret behind the dominance of video marketing in the digital world?
Keep reading, because in this post, we will uncover all the What, How, and Why related to the Short-Video marketing trend.
Why Consumers are hooked to the Short-Video Trend?
In this fast lifestyle, consumers grasp anything quick, entertaining, and addictive.
- Quick Storytelling
Within a few seconds, brands can tell their story, share product information, brand values, and increase ROIs.
- Addictive Yet Captivating Content
The algorithms are set in a way that is bound to make scrolling addictive. And, if the brand video content is emotionally compelling enough, it is sure to stay in consumers' minds.
- Educating Consumers and Building Trust
The video content shares descriptive information about the product or service in action. This helps consumers understand the product and how it will serve as a great solution. By letting the information flow within seconds, brands can build trust.
- Trend Driven and Engaging
Creating relatable, engaging content with polls and opinions increases the chance of going viral and thus increases the brand's visibility.
- Easy to Watch
This is not time-bound, so audiences can watch content any time, anywhere, making it very easy for the brands to reach them without bothering.
- Video Driven SEO
The search engines love video content, and they prioritize products that have engaging video. Even the SEO ranking is influenced by video content that has a high ability to drive traffic to your E-commerce site.
How did the Short-Video Trend Emerge?
Let’s look back, but not too far, to the time when we were into YouTube long videos. With the introduction of new social media apps, the shift started.
2010-> Instagram got launched, but was not yet popularised.
2013-> TikTok came into play, attracting millions, and that’s when the shift began.
2019-> IG reels and YouTube shorts were launched to compete with TikTok, which increased the craze.
2022-> Facebook put its foot forward with Facebook Shorts.
As the competition between the different social media platforms grew, it started reaching out to and influencing more and more people. Thus, it has emerged as a powerful tool for marketers to connect to their huge consumer base with no boundaries.
What’s the secret behind the Use of Short-Videos in E-commerce?
Short video content is the powerhouse for branding; it is not just a mere tool to be viral or display your product.
- Highlight the Company’s Values
It creates a bond with the consumer by sharing company stories, which is not just about the product or service but also the back-end reality, efforts, and emotions they put into serving their consumers.
- Informative Content
Entertainment is the key to great content, but when blended with education, it makes it more pleasing. Consumers get hooked to the brand when they share an informational guide of their product/services with relatable content.
- Staying in Trend
Following trends is always cool. And, brands do leverage by posting trending videos and encouraging followers to create trending reels that highlight their brand.
- Increase Audience Engagement
Creating contests, polls, giveaways, and features that engage consumers to stay connected to your brand.
- Value Customer Feedbacks
Comments and reactions are so normal in the social media world. Positive comments do encourage the brand; even the negative ones should be taken as feedback to do better. This makes the consumers feel valued, strengthening the bond.
- Call-to-Action Bound
The video content having the call-to-action feature, like “Shop Now”, “Try On”, increases the chances of conversion.
Tips to Optimise your Short-Video Content Marketing
- Identify Your Target Audience & Platforms
Firstly, try to know who your potential consumers are. Know about your consumer age, demographics, and understand your consumer behaviour, and on which social media platforms are they mostly active.
This precise targeting will help to focus more and control your budget better.
- Prioritize your Brand Goal
With emerging creators, you may get various content ideas, but focus on the content that aligns with your goal. Is your goal to raise brand awareness, increase conversions, or generate leads? Try to be precise with creativity.
- Stay Consistent
With so much to consume in the social media world, it is very easy to get lost. So, staying consistent by posting a minimum of two times a week is the key to keeping your brand visibility alive among your consumers.
- Influencer Marketing
Audiences now connect way better with influencers rather than big celebrities. Collaborate with the influencer who can resonate with your brand product and thus bring in more potential customers.
Examples of Brands that Killed it with Short-Video Marketing
Tesla
It used narrative storytelling, reinforcing brand differentiation with a powerful voiceover that is bound to keep the audience hooked.
Airbnb
It hits the audience's emotions right. The content engages the audience by showcasing travel videos, creating unforgettable memories, and providing the experience they will love to have on their next trip.
Heinz
To move from generation to generation, Heinz used AI power to stay relevant. This innovative idea boomed in the market, where the campaign stated even AI knows ketchup means Heinz.
Dove
Known for generations, yet experimenting well with ad campaigns. Even in its few-second video, it highlighted the power of self-confidence over Perceptions. Addressing social issues with authentic content has the power to go viral and so increase brand awareness.
Is Your Brand on Track with the Short-Video Trend?
Trust me, with all the marketing and branding you are doing, it will fall out if your brand is not coping well with the Short-Video marketing trend. Accept it or not, but it is the entertainment hub that is rolling consumers from brand to brand. To be on top of the charts, a balanced marketing video strategy is much needed.
To achieve targeted traffic to your ads and plan and manage your advertising strategies well, connect with 3Mads.